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The Briefcase Mirage: ‘Suitcase Selling’ and Common Misconceptions of Capital Raising in the GCC
Picture this: A fund manager, armed with a meticulously crafted presentation and a targeted list of potential investors, descends upon Abu Dhabi. Their schedule is a series of compressed meetings, each designed to deliver a polished pitch and distribute meticulously prepared materials. They anticipate immediate commitment. This transactional paradigm, while perhaps viable in less relationship-centric markets, is an exercise in futility within the GCC.
Mar 52 min read
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